
Home Screen Optimisation to Accommodate a Growing Product
+78%
feature discoverability
+25%
feature adoption
-18%
basic helpdesk queries
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context
Plum is a money management app powered by automation
Since launch, they’ve expanded their offering from just savings to include investing, pensions management, a debit card, and crypto trading. As the offering grows, the home screen needs to adapt to allow users to have visibility of all the features available so that they can make the most out of them
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the challenge
The app had a cluttered interface, making it difficult for users to navigate and find essential features, which was affecting new user adoption rates
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the result
The redesign features a clean, clutter-free interface, making it easier for users to navigate and access essential features
User Interviews
Research & Analysis
Usability Testing
Wireframing
Information Architecture
Prototyping

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