Home Screen Optimisation to Accommodate a Growing Product

+78%

feature discoverability

+25%

feature adoption

-18%

basic helpdesk queries

context

Plum is a money management app powered by automation

Since launch, they’ve expanded their offering from just savings to include investing, pensions management, a debit card, and crypto trading. As the offering grows, the home screen needs to adapt to allow users to have visibility of all the features available so that they can make the most out of them

the challenge

The app had a cluttered interface, making it difficult for users to navigate and find essential features, which was affecting new user adoption rates

the result

The redesign features a clean, clutter-free interface, making it easier for users to navigate and access essential features

User Interviews

Research & Analysis

Usability Testing

Wireframing

Information Architecture

Prototyping

Let's work together

uxlab.studio

© 2024

v1.2

Athens, GR